Search campaigns
Ads on the searches that bring customers, grouped tightly so each ad matches what was typed.
Google ads
Google ads specialist in Kerala
Be the first result when someone searches for your service in your town. Search, Performance Max and call campaigns, with negative keywords and conversion tracking set up before a rupee is spent.
What I do
Show up when they are ready to buy.
Search ads reach people at the moment they look for what you sell, so every click has intent behind it.
Call ads
A call button on your ad for businesses where a phone call is the sale.
Performance Max
One campaign across Search, YouTube, Maps and Display, fed with the right goals and assets.
Negative keywords
Search terms checked every week, with irrelevant ones blocked so budget is not wasted.
Conversion tracking
Calls, forms and WhatsApp clicks tracked from day one, so you know what each lead cost.
Clear reporting
Spend, clicks, conversions and cost per lead, every month, in plain words.
Before you spend more
Mistakes I fix in most Google Ads accounts.
Google Ads wastes money quietly. These are the leaks I look for first, and how I prove the fix worked.
Broad keywords with no negatives
Without negative keywords you pay for searches like “free”, “jobs” and “course”. I read the search terms report and block them.
Counting clicks instead of enquiries
A click is not a customer. I set up conversion tracking for calls, forms and WhatsApp taps, so the account learns from real enquiries.
Every ad going to the homepage
Someone searching for one service should land on a page about that service. Matching the page to the keyword lifts conversion rate.
Performance Max with no guardrails
Left alone, it can spend on your own brand name and low-quality placements. I set exclusions and watch where the budget goes.
Location targeting that fits your town
For a shop or clinic I target a radius around you or the areas you serve, so you don’t pay for clicks from people who will never visit.
Measured by cost per enquiry
Each report shows conversions, cost per conversion, conversion rate and the search terms that brought them.
How it works
From keywords to calls.
Tracking goes in before the first rupee is spent, so every result can be counted.
Audit
I check your account, your tracking and the searches your ads currently show on.
Set up tracking
Calls, forms and WhatsApp clicks are tracked as conversions before launch.
Launch
Search, call or Performance Max campaigns go live with tight keywords and negatives.
Optimise
Search terms, bids and ads are reviewed regularly and the budget follows results.
FAQ
Questions about Google ads
Should I run Google ads or Meta ads?
Google ads reach people who are already searching for what you sell. Meta ads reach people before they search. Many Kerala businesses use both; the free audit helps decide where to start.
How much budget do I need for Google ads?
It depends on how competitive your searches are in your town. I look at that during the audit and suggest a starting budget you can grow from.
Do you set up conversion tracking?
Yes, always, and before launch. Calls, forms and WhatsApp clicks are tracked so you can see what each lead cost.
What are negative keywords?
Searches you do not want to pay for, like “free” or “jobs”. I check the search terms report and block irrelevant ones so your budget goes to real customers.
Can you take over my existing account?
Yes. I start with an audit of what is running, keep what works and fix what is wasting money.
Are you based in Trivandrum?
Yes. I’m based in Trivandrum (Thiruvananthapuram) and work with businesses across Kerala, and with Malayali-focused brands abroad, over calls and WhatsApp. For a Trivandrum business I can target the areas your customers come from, rather than the whole district.
Can you guarantee the top position on Google?
No one can honestly guarantee a position. Ad rank depends on your bid, ad quality and the competition at that moment. What I can promise is clean tracking, weekly checks and clear reporting.
Let’s get your business found.
Tell me what you sell and where you want more customers. I’ll come back with the first three things I’d fix.